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东方流行简介(2012-05)_营销/运动筹谋_企图/解决方案_适用文档

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东方流行简介(2012-05)_营销/运动筹谋_企图/解决方案_适用文档。THE TOP ONEFASHION FACTORYIn Chinawww.lafaso.comCOPYRIGHT?2012 FLEET ENTERTAINMENT ALL RIGHTS

THE TOP ONEFASHION FACTORYIn Chinawww.lafaso.comCOPYRIGHT?2012 FLEET ENTERTAINMENT ALL RIGHTS RESRVED I. II.公司简介 Introduction of FLEET III. 奖项获得 Enterprise honor IV. 公司优势 Advantage乐成案例 The successful cases首创人简介 Introduction of initiatorV. 公司简介Introduction of FLEET ? 东方流行传媒是东方流行团体旗下子公司之一,于 2000年由中国 中国最大时尚梦工厂着名主持人兼电视制作人李静女士开办。? 公司将娱乐与时尚工业乐成融合,主体营业以电视节目制作、整合 全案营销为主,营业广泛影视节目制作、刊行、品牌整合推广、广 告谋划、大型演艺运动、电视包装、艺人经纪等多个领域,是海内东方流行传媒www.lafaso.com最具实力的以电视节目制作为焦点的时尚娱乐整合行销传媒机构。? 依托十余年电视节目制作资源,荟萃众多栏目、优质媒体互助资源 及专家、明星关系为品牌打造全媒体营销推广服务。每年制作800 小时以上的节目,笼罩200家电视台,在近6亿中国观众成为东方流行的忠实受众同时,建立了持有近万万人的重大粉丝阵营。 The first choice to much more top one international branding products in marketing strategy? 12 years integration marketing experiences ,and we are working for promoting the value of customers.?We did high level public relationship each year; to hold big event frequency ; plenty of these kinds of experiences.The most creative crossing new media in media factory. Especially in integration marketing, we did the best!?We are the one of media company which carried on to manage artist industry in early of Chinese media factory. We manage plenty of artists.Producing over than 800 hours in TV programs each year; knowing well the power of media.www.lafaso.com www.lafaso.com东方流行传媒 雄厚的娱乐行销整合筹谋实力成为电视台、社会各界及广告客户的首选互助同伴。公司常年为各大卫 视量身定做大型晚会,承接种种大型演艺运动,更为汇源、宝洁、欧莱雅、三星、阿玛尼、阿迪达斯、美宝莲、依云、乐 风汽车、伽蓝团体等海内外着名品牌筹谋线上线下整合流传方案,为互助同伴带来丰盛回报的同时,也形成了优秀的社会效应与口碑。东方流行传媒正在以其日益强盛的综合实力引领海内民营影视制作机构之民风,屹立中国文化工业的潮头。 东方流行传媒 持有普遍的节目播出渠道,涵盖主流电视台、移动电视、网络等平台。节目刊行至天下 200家省市级电视台;笼罩火车、航空,北京、上海、广州、深圳的出租车,以及北京公交和地铁电视;更与优酷、土豆、酷 6、搜索引擎奇 异、56等海内排名领先的视频网站结成主要互助同伴关系,节目的收视人群在6亿人次以上。 东方流行传媒 更是中国最早涉足艺人工业的公司之一。 2008年,李静建立“静家族”主持及专家团队,持有王婧、Linda、李斯羽、张茜等多栖明星主持,以及亚洲时尚美容界的顶尖明星专家小P、梅林、游丝祺、Kevin等。现在“静家 族”已成为中国时尚界及电视界最为炙手可热的金牌团队。 www.lafaso.comBecause of FLEET company built up plenty of integration marketing experiences in entertainment factory and the we are the first choice tobe a cooperator for television station, advertise companies and other companies. We always tailor-make big events for every Satellite channels and also hold big activities ceremony, in addition, we did both above the line and below the line in integration spreading plan for Hui Yuancompany, P&G, L?oreal, Samsum, Armani, Adidas, Maybelline, Evian, Chevrolet Lova, Garan Group. We are not only make benefits for them,but also create a good reputation and build a good word of mouth in society. Based on our going on mature experiences in comprehensive strength, FLEET company is leading to atmosphere of private production, standing the top of Chinese culture industry as well.FLEET company owns widely broadcasting channels, which one included main stream media, mobile TV, network platform and so on. Theprogram distribution in 200 provincial level TV stations, which covered train, airline, taxi in Beijing, shanghai, Guangzhou and Shenzhen, and bus and subway in Beijing as well. Beside that, FLEET company makes a good work relationship with high clicking rate video network, likeV.youku, Tudou, V.ku6, Baidu Qiyi, V.56. The audience rating is reaching to 6 hundred million.In addition, FLEET is one of media company which carried on to manage artist industry in early of Chinese media industry. In 2008, Ms Li jing built up one host team and one expert team, named “Jing family”, which is including the multi -host artists ,like Wang jing, Linda, Li siyu,Zhang qian , and the top fashion&beauty famous experts in Asia, like Xiao P, Meilin, You siqi, Kevin and so on. “Jing family "is becoming thesuper host team in fashion and television industry in China. 首创人简介Introduction of initiator of FLEET 李 静东方流行团体 首创人作为着名电视节目主持人,李静2000年空手起身开办了中国第一代民营电视公司。她一手缔造的《超级会见》、《漂亮俏美人》等节目红遍大江南北,使东方流行成为中国电视传媒业最耀眼最活跃的制作机构。李静的主 持气势派头机智诙谐、特立独行,征服亿万观众。她签约的“静家族”也在荧屏上大放异彩,收到无数年轻人热情追捧。2008年,李静再度跨界出击,打造乐蜂网(LAFASO.COM)和Jplus品 牌。网站以供应女性时尚解决方案为宗旨,兼顾大量娱乐、时尚、生涯方式资讯。短短几年,乐蜂网已跻身海内最值得信任的女性时尚网站之一,也使得李静成为中国将传统媒体与新媒体创新融合的第一人,被媒体称为“最有 可能成为中国的玛莎?斯图尔特的人。” Lijingwww.lafaso.com Initiator of FLEET companyAs a host, Lijing built up a media company for private in 2000, which one is the first in China. She also produced “super interview”(it is a talk show program),and pretty woman“.These two programs are quite be popular in main land of China. After that, FLEET company is going be famous in China media factory. Lijing?s characters is smart and particular, then she is catching more and more audience attention.The “ Jing family “, a popular host team contracted with FLEET, is quite be admiring byyoung people in China as well. In 2008, Lijing integrated her business, and then she found Lafaso e-commerce and her own branding named J?plus. The lafaso website aimed to provide how to deal with improvingwoman fashion, collecting much more latest fashion trends. Just only a shot time past by, Lafaso website is become the one of the top woman fashion and people reliable onlineshopping website in China. In summary, Lijing be a No. 1 who is doing cross media business in media factory, and also media coverage that she will be a Chinese MARTHA STEWART . 奖项获得Enterprise honor 2007年 福布斯名人榜: “商业机构奖” 2008年《漂亮俏美人》获雅虎时尚协会特殊孝敬奖2008年《漂亮俏美人》获得由《哥伦比亚新闻谈论》评选的媒体行业“中国 标杆产物(时尚美容类)”声誉称呼2009年《漂亮俏美人》获美国《综艺》杂志评选的 2008年度节目奖,东方流行 首创人、着名主持人、制片人李静荣获年度制片人大奖声誉 2010年东方流行制作的《我爱每一天》、《漂亮俏美人》、《超级会见》等名牌节目还获得了境外媒体的普遍关注,更入驻美国华语频道“天下卫 视”,填补时尚生涯类节目的市场空缺,乐成打入国际市场2011年《超级会见》 、《很是静距离》、《漂亮俏美人》获“中国网络影响 力2010年十大社会制片栏目”称呼 2011年《漂亮俏美人》荣登 2011中国大学生电视节年度“最受大学生瞩目”电视节目推选名单www.lafaso.com www.lafaso.com2007 Forbes China celebrity: award commercial organization 2008 “pretty woman”: award special contribution by Yahoo fashion association2008 “pretty woman”: award China standard of beauty and fashion products in China media factory by Columbia Journalist review2009 “pretty woman”: award 2008 excellent TV program by Variety (magazine); at the meanwhile, Lijing award Annual producer2010 “I am loving everyday”, ”pretty woman” and “super interview”, produced by FLEET company, were paid attention byforeign media group, and these TV programs were broadcasted in skyline TV. It is filling in a gap of fashion lifestyle program in skyline TV, and also entered into international TV program market 2011 “super interview”,”Lijing talk show” and “pretty woman”: award 2010 top ten society production TV program by“ China network influence”2011 “pretty woman”: recommendation (entertainment) of annual most attention TV program in university student by “China student television festival”www.lafaso.com

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